There is a lot to celebrate in the month of May! This is a fantastic time to remind prospects and clients of upcoming holidays they can capitalize on marketing to their audience including Cinco de Mayo (May 5), Mother’s Day (May 8) and Memorial Day (May 30)! These holidays are great themed ways to create a sense of urgency, suggest an offer or promotion during the high volume weeks surrounding these holidays as many companies see this adding a boost to their transaction rates.
For example, Cinco de Mayo, or May 5th, is one of the biggest party days of the year, no matter what day of the week it falls on. A traditionally Mexican celebration, Americans nationwide have embraced it as a day to drink Mexican drinks and eat Mexican food. Cinco de Mayo originated in the Western United States in Mexican-American communities as a way to remember and celebrate the fight for freedom and democracy in the American Civil War, and it is now a day to celebrate Mexican heritage and pride in America.
Cinco de Mayo may give your business the opportunity to garner some free publicity, build up your brand recognition, and engage with your customers. There are many different ways you can pursue marketing your Cinco de Mayo celebration, and they all depend upon which industry vertical you belong to.
Depending on your type of business, there are many different way to capitalize on the holiday. Restaurants and bars will celebrate the holiday much differently than retail stores, hotels, and health and service industries. Here are a few marketing strategies that stray from the norm of fiestas and tequila tastings when it comes to marketing your business’ Cinco de Mayo celebration.
When you are drawing up your ideas and strategy for the spring marketing campaigns, make sure you convey that your promotion is in celebration of that particular holiday. If you are running a promotion for Cinco de Mayo, then include “Cinco de Mayo,” or words that obviously are associated with Easter like “tacos, tortillas, salsa” etc. Make sure you are reaching your target market with diverse ideas accompanied by advertising your event or sale or story on all of your social media platforms!
Marketing your business can be easy utilizing these holidays and themes! BMI is also here to help as we specialize email marketing! Our email and data solutions offer the opportunity to increase sales efforts and reach a targeted audience quickly, in a cost effective way. Email Marketing is a great way to increase engagement, expand reach, add value to your existing marketing plan and achieve your client’s goals! The potential is truly UNLIMITED! Let us prepare your next campaign and set you up for marketing success! Call 561.330.6666 x 305 or email info@bmielite.com.
